As part of a broader campaign to highlight these experiences and do better to engage the assets Helena has, Thrive created ads for statewide travel guides. The goal was to not only communicate the assets themselves but also to convey the spirit of adventure and soul deep culture that exists in the Delta. As our hometown, we often partner with the city to develop other assets for the community, such as banners for downtown, a city seal based on their existing logo, and a website to provide information to visitors.