Lonoke, Arkansas, geographically positioned twenty-five minutes from the banks of the Arkansas River in Downtown Little Rock, and twenty-five minutes from the legendary White River in Eastern Arkansas, is known as “The Front Porch of the Delta.”

The community of Lonoke undertook a citizen-driven process of discovery and declaration, determining what they believed about themselves in order to share that message with others.  In tandem with the Kick Start Lonoke initiative supported by the University of Central Arkansas Center for Community and Economic Development, a local group of volunteers worked with Thrive’s design team to capture the essence of a rural community on the rise.  Lonoke adopted the tagline “Cultivating Community” in recognition of the region’s agriculture and aquaculture industries and the rich soil of talent and optimism in which neighbors work and share life together.  The classic custom script set in a vibrant palette conveys that optimism with the familiarity of a diverse and multi-generational town prepared to embrace a growing future.