Based firmly in the foothills of the Ozark Mountains, Independence County’s progressive and trendsetting culture has created a welcoming atmosphere for wide variety of visitors seeking any of the following: outdoor recreation, youth and collegiate athletics, historical tourism, dirt track racing, state of the art conference and meeting facilities - as well as those seeking unique dining and festival experiences. The brand identity and system will seek to connect and attract these audiences as well as ignite a sense of pride amongst existing residents.

The brand system for Independence County will bring to light Arkansas’s oldest and best kept secret through positive messaging campaigns that capture the warm and southern yet progressive atmosphere that makes up the area.